鏡新聞

Mirror News is characterized by diversity, professionalism, depth, internationality, art and literature, and disadvantage. We look forward to providing you with refreshing and high-quality news content. Readers are also welcome to give us suggestions at any time.

After the establishment of Mirror TV Co., Ltd. in 2020, it is well aware that the media is not only a profit-making business, but also bears huge social responsibilities. In particular, the higher the scale and recent use of the media, the higher the social standards and expectations will be. The news media is not only to satisfy the audience's desire for knowledge, but also to promote the full flow of information, thereby achieving public supervision, enhancing the function of dialogue, and strengthening the checks and balances of government governance, so as to maintain the normal development of a pluralistic society. It is an indispensable mechanism for a modern democratic country.

Mirror TV news station is well aware of the importance of independent, professional and independent news. It should return the news media to the essence of news media, and avoid the news media from improperly interfering with public opinion or becoming a private tool. Only if the news media can adhere to independence, professionalism and autonomy, can they fulfill their social responsibilities as public media, and then extend to program production and broadcasting, respecting multiculturalism and safeguarding human dignity.

Therefore, Mirror TV News has determined the following nine principles for its operation, fulfilling the social responsibility of the media.

1. Equity dispersion

2. Separation of ownership and management rights

3. The sustainable operation of the enterprise is more important than the profit

4. Diverse and unique, professional and in-depth

5. Strict self-discipline and production and broadcasting guidelines

6. News without personal gain or personal purpose

7. Emphasis on talent cultivation and professionalism

8. Pay attention to social dialogue and audience complaints

9. Pay attention to legal compliance and implement business plans

In addition to the above business philosophy, the program production and broadcasting content of Mirror TV News Station will also carry forward the six characteristics of channel content: diversity, professionalism, depth, internationality, art and literature, and disadvantaged. We hope to be able to produce and broadcast diverse program content, taking into account self-discipline Internal control quality, but also vulnerable care issues, implement respect for multiculturalism and safeguard human dignity. In addition to the production and broadcasting of each news section, Jing TV News Station also plans various topical programs, including: international, arts, children, in-depth investigation and special reports.

Mirror TV News Station hopes to produce high-quality content based on nine concepts and six characteristics, innovate and upgrade together with the media industry, develop a platform with diverse perspectives, and allow listeners to absorb new knowledge. In order to achieve this goal, Mirror TV News Station, It will lead all my colleagues to work together to create a free, neutral and diversified news channel, and I hope to continue to practice in the future.