each level displays four pictures linked by one word
4 Pics 1 Word's gameplay is very simple: each level displays four pictures linked by one word - the player's aim is to work out what the word is, from a set of letters given below the pictures.[3] The game is said to follow the "freemium" model: although the game is free, microtransactions are available to help the user progress through the game more quickly.[3]
The game is written from an English dialect perspective, as well as contains some unfamiliar words, causing some people to turn to cheating sites or apps to get the correct answers. According to psychology PhD Jamie Madigan, “people are more likely to cheat when they are anonymous and that they’ll cheat less the more they are connected to other gamers — the more, in other words, that they are known