LexisUp

LexisUp是词汇研究的QUAL-定量研究的新的应用程序

LexisUp is the new App of Lexis Research for qual-quant research on mobile, developed to conduct integrated qualitative-quantitative market research projects in an innovative way.

LexisUp is:

• CUTTING EDGE: market research in tune with the latest social & digital trends

• ROBUSTNESS: quantitative sample combined with ethno-qualitative insights

• EXCLUSIVITY: ad hoc projects on specific targets, hired with invitation and password

• ENGAGEMENT: involvement of the target thanks to challenging and inviting tasks

• CONCRETENESS: moments of real consumption & life, witnessed by photos and videos

• EFFECTIVENESS: engaging results combining synthesis, substance and depth

LexisUp allows to carry out qual-quant researches using smartphone & tables, such as:

• Mobile Ethnography

• On-the-go Research

• Shopper Journey

• Social Trend

• Concept Development

• Product Placement Test

• Brand Intimacy