Marketing Management(kotler)

市场洞察，从A到Z80概念每个管理者需要知道

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"To all those who have worked in business and marketing with a passion to satisfy customer needs and enhance customer and societal well-being."

“The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of

our blocking and tackling at just the right time . . . and as all great marketers

know: ‘timing is everything.’” VSL Institute

***Topic is Below***

Advertising

Brands

Business-to-Business Marketing

Change

Communication and Promotion

Companies

Competitive Advantage

Competitors

Consultants

Corporate Branding

Creativity

Customer Needs

Customer Orientation

Customer Relationship Management (CRM)

Customers

Customer Satisfaction

Database Marketing

Design

Differentiation

Direct Mail

Distribution and Channels

Employees

Entrepreneurship

Experiential Marketing

Financial Marketing

Focusing and Niching

Forecasting and the Future

Goals and Objectives

Growth Strategies

Guarantees

Image and Emotional Marketing

Implementation and Control

Information and Analytics

Innovation

Intangible Assets

International Marketing

Internet and E-Business

Leadership

Loyalty

Management

Marketing Assets and Resources

Marketing Department Interfaces

Marketing Ethics

Marketing Mix

Marketing Plans

Marketing Research

Marketing Roles and Skills

xvi Contents

Markets

Media

Mission

New Product Development

Opportunity

Organization

Outsourcing

Performance Measurement

Positioning

Price

Products

Profits

Public Relations

Quality

Recession Marketing

Relationship Marketing

Retailers and Vendors

Sales Force

Sales Promotion

Segmentation

Selling

Service

Sponsorship

Strategy

Success and Failure

Suppliers

Target Markets

Technology

Telemarketing and Call Centers

Contents

Trends in Marketing Thinking and Practice

Value

Word of Mouth

Zest