Divaine

Divaine ist ein Augmented-Reality-basierte Anwendung für die Produkteinführung.

This Augmented Reality based application is a part of the launch of Divaine, which is intravenous Minocycline and is India’s first from the house of Cipla.

When the app is launched on an Android smart phone or tablet, the camera of the device automatically starts and on focusing on the target image, it overlays the relevant video on the target. The video can be seen on the device screen by double tapping on the same.

There are two target images to overlay two different videos, one for expert opinion on Minocycline I.V. and the other for drug dosage, preparation & administration, storage & handling. Use the app to know how Divaine adds power to your antibiotic arsenal.