WWF Fish Guide

WWF’s guide for sustainable seafood consumption

Fish Guide is a useful app for mobile phones, designed by WWF Greece in order to give consumers all the necessary information they need so as to make sustainable seafood choices.

Having at their disposal all the necessary information, from now on consumers can chose sustainable fish, protecting are oceans that are in danger due to overfishing.

Concerning local fish, WWF’s consumer recommendations are based on minimum sizes and seasonality, due to lack of data. Thus, Fish Guide informs us which is the minimum size a fish must have in order to buy it and also the season that it can be consumed.

With Fish Guide App the user can either search a specific fish by name or use the search filters, which enable him to spot directly the fish species that can be consumed at a specific time period or which products come from organic farming.

Respectively, for imported fish, WWF uses a simple color code based on the fisheries impacts on fish socks and on the environment, examining simultaneously if there is management and if the management is effective.

Color code informs us if the fish product we are interested in is certified, if we can consume it without second thoughts or if we must avoid it. In this case too the user can use the search filters in order to spot all the species that he can consume or he should avoid, as well all the products that are certified.

Furthermore, Fish Guide includes enchanting fish recipes of famous chefs from all over the world and useful tips that help us understand when a fish is fresh or on what should we pay attention when buying fish from the fish monger or the super market.

Day by day our oceans are losing their fish. Fish Guide is an answer ‘’book’’ that helps us chose sustainable fish, securing that our oceans will have fish for the next generations and that our children will not only see fish through photos.

With moto: “there is nothing simpler than closing sustainable fish”, we change consumer habits and become part of the solution.