GfK NORM - Simstore

Welcome to our first Simstore Virtual Reality store, built to VR experience!

Welcome in our first Simstore VR store! We’re glad to have you here. This is an all-new Simstore environment – completely in virtual reality – build to let you experience VR and delight you with this innovative new technology that opens many new opportunities for research purposes.

How to start?

To fully enjoy this app you will need a Cardboard or Mobile VR viewer. When you open this app you will enter a Swedish pharmacy – Apoteket. But actually any type of store can be build. Curious?

Time to start. Open the app and when you have entered the store - look down. This will start the walking modus. By looking down once more you will see a stop sign – that is how you will stop at that point. You are good to go now.

Interested in hearing what this can do for you? Just leave us a message.

norm.gfk.com - info(@)norm.se

GfK NORM – Simstore

In 2003, NORM began the development of Simstore, an internet based research methodology that enables analysis of in-store behavior. Traditional research methods often focus on capturing conscious attitudes and stated behavior. However, most decisions are made emotionally – not rationally. That is why we prefer to focus on measuring behavior and changes to that behavior at point of purchase. We consider our software, Simstore, to be unique as it is the result of cross competencies within research methodology, gaming technology and category management.

With Simstore VR, we are one of the first research agencies to adopt the new innovative VR technology to further strengthen its suite of tools. Simstore VR has countless building opportunities – and with vivid, 3D-quality graphics, this is one of the most realistic store environments for mobile devices at the moment. Simstore VR will able you to experience and visualize any type of scenario in a customized store to your preference – realistic and limitless!

GfK NORM - Introduction

GfK NORM is an research and consultancy agency with an origin in Sweden and the Netherlands. Being part of GfK we provide a complete view of the shopper globally, driving clearer insight to optimize the shelf, the channels and the shopping experience. Our heritage is within the FMCG industry, serving the largest FMCG companies worldwide. However, we have adapted its innovative research services for industries such as telecom, consumer electronics and fast food.

We masters all kinds of research methodologies, both quantitative and qualitative. Through shopping experiments in 2D & 3D virtual store environments – we provide a high level of tailored solutions to allow key insight into consumers’ behavior, on a wide range of problematics. For us, a research project always starts with understanding the client’s business and scoping out the challenges and opportunities.

Our international team comprises 60 virtual research professionals with expertise in the areas of psychology, brand management, statistics and research methodology, shopper marketing, graphical visualization and category management. We never settle for the insights and methods of yesterday. Instead, we dare to challenge the industry to find out more about the factors underlying everyday decisions. We bring adventure to the market research industry and are committed to gaining a clearer understanding of the complexity of decision-making.