In The Lab

Athletic & Streetwear

In The Lab is based on the concept of 10,000 hours. We say that it takes 10,000 hours of dedicated, focused and committed practice to master your craft. Every day we're all In The Lab working together to achieve our own personal feats of mastery and greatness.

We want to push people to achieve multiple breakthroughs within their lifetime. Breakthroughs are key components to growth, building confidence and taking a positive step forward in life. These are life-changing moments that act for the better and have an impact on the future. Over the years In The Lab has built an amazing community of individuals around the world who believe in and preach our message. This has allowed people to come together to work on their goals, creating an online family that spans the entire world.