AVR Swarna Mahal Jewellers

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Our brand identity is derived from the double headed Annapakshi, a mythological bird that resembles the body and beak of a swan while its crest and plumage is inspired by the peacock.

The bird was revered for its beauty, divinity and perfection. It is said to be so pure that it could separate water that was mixed in milk; distinguishing the truth from the false, the pure from the tainted. This symbol of purity and integrity has influenced our business ethics and values. It has also represented trust and high quality for decades.