CONSUMER ECONOMICS

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Simple and easy way to learn consumer economics. It almost cover all important topics of consumer economics which are given below chapter wise :

UNIT. – I : CONSUMER AND CONSUMERISM

Definition and concepts

Rights and responsibilities of consumers

Consumer movement - need objectives and its roles

UNIT. – II : MARKET AND MARKETING

Concept & definition of Market

Classification of market

Market segmentation

Marketing - meaning and definition, concept of marketing

Dimensions of marketing

Functions of Marketing

Channels of distribution - types and functions

UNIT. – III : CONSUMER BEHAVIOUR

Human wants - nature and classification

Law of marginal utility

Law of equimarginal utility

Consumer surplus

Buyer behaviour - buying motives

Buying decision process

Factors affecting consumer decisions

Types of products

Branding, Labeling, packaging

Sales promotion and advertisement

UNIT. – IV : CONSUMER PROBLEMS

Business malpractices

Adulteration, faulty weight and measures

Misbranding

Deceptive labeling and packaging

UNIT. – V : CONSUMER PROTECTION

Meaning, evolution of Consumer Protection

Need for protection, laws for Protection

Quality Control Measures

Guarantee and warranty contracts

Standardization