No Negative Monday

Dainik Bhaskar's No Negative Monday-initiatief voor Content print in de krant

We often find that readers start their day with a sad feeling or a negative note. Seeing this dissatisfaction with negative news and realizing its responsibility as a credible newspaper, Dainik Bhaskar initiated a change that hasn’t been seen before anywhere in the world and in the history of any media.

“No Negative Monday” – Dainik Bhaskar initiated this campaign on Monday, January 2015, so that readers can start their week on a positive note. And, because it is the first day of the week and the day on which people plan their entire week.

The ‘No Negative Monday’ is the most talked about and powerful idea across the country, and the most recalled among readers.

Now Bhaskar is going to make a new beginning by taking forward the journalism to the next level. The ‘No Negative Monday’ platform inviting all people associated with Dainik Bhaskar. This includes not only people working in Bhaskar Group but also stringers/freelancers. They can send us the stories according to the 'No Negative' theme. Their published news will be rewarded by Bhaskar.

A separate app ‘No Negative Monday’ going to be launched soon for them. They can download the 'No Negative Monday' app from the Google Play Store and start sending the news to us.