Rádio Vertentes FM

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Leader in audience since its inauguration (12/08/1994), Radio Vertentes FM has remained in the first place in the preference of listeners for the interactivity and diversity of its programming, serving both young and adult audiences; and also in the preference of advertisers, for the quality and efficiency of the services provided.

With more than 10 production professionals, including speakers, production and programming directors and recording operators, Vertentes FM is always the pioneer in the city in its promotions and campaigns, which aim not only to reward listeners, but also to seek promote the well-being of the population as in the historical campaigns “With St. John in the Heart” and Natal Vertentes ”. With its credible journalism, “Report 98” always seeks the ethics and truth of the facts.

In addition to being the first radio station in the city to create a homepage, taking its programming to any corner of the world over the internet, 98.1 is also the first radio in the region to bring a listener to watch World Cup games. in 98 in France. It is also the pioneer in creating a free buy and sell advertising program, and is the only one that periodically promotes parties throughout the region, the Vertentes Night. The 98.1 is tuned today not only in the field of Strands, but in various parts of the state, reaching more than 80 cities.

Vertentes FM has a programming format aimed at young audiences, but in tune with the musical taste of all its listeners. Serving all age groups, 98 FM is an audience leader. The Issuer executes the great successes of all styles and monitors, through its interactive format, the musical preference in a dynamic and diversified way, which allows us to reach not only a high purchasing power consumer audience, but also practically the entire market in the classes. B, C and D. In the public with income above five (5) minimum wages, Vertentes FM is also the audience leader, also dominating the other bands.

The first broadcaster in the city to use 100% digital technology, Vertentes FM always seeks the quality of transmissions, keeping in tune with the latest equipment and always playing first-hand success with the biggest and best. broadcasters.

FM Strands - More than a radio!