How To build Brand

learn a systematic way to build a Premium Brand

This course is designed to provide you with a systematic way to:

• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.

• Create a Brand Identity that all key internal Constituencies can agree on and work from.

• Increase the Reputation, Image, perceived Value and Brand Awareness of your Company

Take this Branding Your Business course and learn how to build a brand for your business.

*YOU ARE GOING TO GET FROM THIS COURSE*

• Over 35 lectures and 2 hours of content!

• Decipher Your Brand Archetype

• Turn Your Employees into Brand Ambassadors

• Communicate Your Brand Archetype to all key Stakeholders

• Establish Trust & Resonance with Your Key Target Audiences

• Monitor and Assess the Strength of Your Brand Continuously

*WHAT YOU WILL LEARN*

✔ What is a Brand? What are Archetypes?

✔ Archetypes Explained

✔ The Caregiver , The Creator, The Explorer

✔ The Innocent

✔ The Jester

✔ The Lover

✔ The Magician

✔ The Outlaw

✔ The Regular Guy , The Ruler, The Sage

✔ The Warrior / Hero

✔ Discover your Personal Archetype

✔ Complete the following survey to discover your Organisational Archetype

✔ Employee Survey:

✔ Turn Your Employees into Brand Ambassadors

✔ Motivational Intelligence - Emotivators

✔ Intro to Marketing to your Archetypal clients including the Caregiver Consumer

✔ Marketing to the Creator consumer, Explorer Consumer, Innocent Consumer, Lover Consumer

✔ Marketing to the Magician Consumer

✔ Marketing to the Jester Consumer

✔ Marketing to the Outlaw Consumer

✔ Marketing to the Regular Guy

✔ Marketing to the Ruler Consumer

✔ Marketing to the Sage Consumer

✔ Marketing to the Warrior / Hero Consumer

✔ Monitor your Organizational Archetype

*FEATURES*

• Lifetime access to 35 lectures

• A community of 1500+ students learning together!

• Watch courses on the go: video lectures, audio lectures, presentations, articles and anything inside your course.

• Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway!

*WHAT PEOPLE ARE SAYING ABOUT THIS COURSE ON UDEMMY *

"Great lesson. If you've ever taken a creative writing class or have taken a basic psychology course, than you're familiar with Jungian Theory and Archetypes. I loved this course and have already thought of at least 3 different ways to tweek my branding per my brands archetype. Makes sense to me. I highly recommend this course to anyone."

-(Michelle Griffin) ★★★★★

"Really great course - thoroughly enjoyed it. The creators are clearly very knowledgeable, but they break the information down into management chunks that are easy to digest. Looking forward to learning more! Thank you!"

-(Cerries Mooney) ★★★★★

"Prior to taking this course, I had some understanding about my personal and organizational archetype. However, after the course completion I feel I am in a position deliver a true brand identity. Excellent course!!"

-(Vishal Sharma) ★★★★★

Instructed By : Dr Nikolaus Eberl | Herman Schoonbee

# Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore. Dr Nik headed is the co-author of the World Cup Brand Ambassador Program 'Welcome 2010' and chairperson of the inaugural 2010 FAN World Cup.

# Herman Schoonbee holds a B-Econ degree in Economics & Industrial Psychology from the University of Stellenbosch ! As an entrepreneur that employed more than fifty employees, he has a keen interest in motivational theory and conducted more than ten years of research on the subject of Internal Branding™ in South Africa and the USA.

Install the "How To build Brand" app now and join over 4 million students who are already learning on Udemy.