Secondamano

Everything can be sold

Launched in April 1997, www.secondamano.it is the main Italian market for online ads, the privileged meeting point for those who sell and those who buy using the network. Completely renovated and upgraded with a new platform, the site has over 250,000 ads each day, 90 million page views and a half million unique users each month, with a volume of growing traffic generated.

www.secondamano.it is the evolution of the web of historical paper version of Secondamano, the first free classifieds newspaper in Europe was born in Milan in 1977.

The mission

Secondamano.it represents a privileged meeting point between those who sell and those who buy online and offline, whether professional or private users. Founded 30 years ago as a print publication, Secondamano.it has been able to keep pace with the evolution of the market and has even today a particularly efficient and powerful internet platform, to ensure timely detection of ads and high levels of satisfaction on the part of users.

Leader in Automotive and Real Estate, Secondamano.it intends to be the ideal place also for the general merchandise of which the web is the best tool.

The story of Secondamano

Second-it was the first newspaper classifieds in Europe and the first publication occurred March 31, 1977 in Milan, edited by Franco Giuffrida, founder of Secondamano with Luciano Cervone.

Since 1977, Secondamano became the model for the development of free ads paper throughout Italy, Europe and South America. Founded as a fortnightly magazine, the Milan edition of Secondamano became first weekly and later biweekly, with about 96 pages and 10,000 ads a day.

In 1990 it was launched Smart, a magazine of free Escort, initially distributed as a free supplement to Secondamano and, by the end of 1995, for sale on a monthly basis in all Italian newsstands with 35,000 copies sold per edition.

In 1997 Secondamano put online your own website, thus increasing the range of services available to its users and integrating those already offered by the group tested.

In 2009, after 12 years of experience in multinational environment, Secondamano back in the hands of Italian entrepreneurs publishers of major newspapers, who organize the revival. In 2016 it was acquired by S.I. Ltd., a company of computer communication that is implementing a digital transformation of Secondamano and places it at the center of a network of portals Cheap ads with other titles such as: quotazioni.it, lapulce.it, portobello.it, imieiaffari.it, ilre .com, tuttoaffari.it and messinaffari.it.

a reference point for citizens and tourists, Your online city is a pole zero kilometer of information illustrating its users activities that cross the city and its protagonists, the monuments are open to visitors and locals that characterize the urban fabric

The interactive platform, which for the moment only involves the Abruzzo town, soon will extend to all the provinces of Italy in order to become an indispensable handbook for anyone who is passing through or for those who are native to the place.