For advertisers that rely on traditional forms of audience engagement
The App Boxer Augmented reality app gives users the chance to see how Augmented reality can be used in real business scenarios. This app is partnered with newspaper articles which will update on a regular basis.
Throughout history, revolution has been a double-edged sword. Whenever a new age has
been ushered in by dramatic change, heads have rolled.
The Information Age has dragged advertising kicking and screaming into a realm of screen
time, handheld devices, viral marketing and apps.
For advertisers that rely on traditional forms of audience engagement such as print media, a
warning from history has never been louder: adapt or die.