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Inanda 88.4 fm has been broadcasting since 2003 under special events licences. In 2006 the station managed to obtain a 4year Sound Broadcasting license. The format of the station is community development based with specific focus to education and raising community awareness on various developmental initiatives and socio-economic matters. Our programming format is 60% content and 40% music, with South African music represented across genres of music making up 60% of the playlist.
Primary Target Market: Although a family broadcaster, our primary market is “The Productive Adult@ 18-50 year old Durbanite. Aspirant, Politically conscious and development oriented (18-35 Aspirant, Young Black and Driven)
Secondary Market: 4-17 Old Youth.
Listenership figures: 136 000.00