ADAM

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ADAM is first of its kind image-recognition platform for smart devices targeted specifically at second screen consumer engagement with traditional media and branded communication. Through our free application on a consumer’s device, ADAM opens up the camera mode and becomes a single lens through which brands and branded ‘push’ messaging in the real world can be converted into instantaneous, proactively ‘pulled’ digital experiences. Magazine advertising can look quaint these days in the ever-more-flashy world of social, mobile, TV and cinema. There’s a new way to experience beyond the page. Unlock hidden content, encourage users to click on links to visit website, watch video or shop online. Envision hovering your smartphone camera display over a poster on a wall and seeing a video appear on screen related to the content of the poster. Show colors, styles, offer coupons, and direct users to your website

To see this app in action you can find prints which are providing active content at http://www.saigalmedia.ca/augmented-reality/