Introduction of Consumer Behavior

消費者行為簡介是一款面向學生的教育應用。

Introduction of Consumer Behavior

Main Topic of App:

Defining Consumer Behavior

Consumers’ Impact on Marketing Strategy

Marketing Ethics

Viewpoints on Studying Consumer Behavior

Consumer Research: The Dominant Forces

What is Motivational Research?

Learning

Reinforcement & Influencing Behavior

Involvement

Situational Influences

Perception

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