Marketing Course Book

關於營銷策略和管理的理論書籍。免費營銷課程。

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs and overall media exposure.

If you are looking for an Offline Marketing Management book or want to Learn Offline Marketing Management then you are at the right place. This Offline Marketing Management Learning App will provide you with the most important and informative lessons, skills, techniques, examples & secrets of marketing strategies.

So now it's easy to learn Marketing Management course in one application. You can carry the entire Marketing Management Book in your pocket to read anywhere and anytime offline. The user-friendly interface of the application will make you happy to read.

Download the Marketing Course App application immediately.

"Chapter 1: What is Marketing?"

"Chapter 2: Strategic Planning"

"Chapter 3: Consumer Behavior: How People Make Buying Decisions"

"Chapter 4: Business Buying Behavior"

"Chapter 5: Market Segmenting, Targeting, and Positioning"

"Chapter 6: Creating Offerings"

"Chapter 7: Developing and Managing Offerings"

"Chapter 8: Using Marketing Channels to Create Value for Customers"

"Chapter 9: Using Supply Chains to Create Value for Customers"

"Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence"

"Chapter 11: Integrated Marketing Communications and the Changing Media Landscape"

"Chapter 12: Public Relations, Social Media, and Sponsorships"

"Chapter 13: Professional Selling"

"Chapter 14: Customer Satisfaction, Loyalty, and Empowerment"

"Chapter 15: Price, the Only Revenue Generator"

"Chapter 16: The Marketing Plan"

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