Strategic Management - Enhance your Skills

學習戰略管理-增強技能

Strategic Management is basically a continuous process of identifying and describing the strategies of an organization, which managers use for the achievement of better performance and gaining competitive advantage for the organization. This app deals with the basic concepts in strategic management, covering some of the important theories and related examples associated with the topic.

This app is prepared to keep in mind the need for beginners who are keen on taking up a management career to helping them understand the basics of Strategic Management. For all other enthusiastic readers, this app is good learning material.

We assume the reader has a basic knowledge of management concepts. Analytical thinking and strategic thinking are a plus.

Few topics covered in the app are given below:

Strategic Management - Introduction

Strategic Management - Types

Strategic Management - Process

Strategic Leadership

Organization Specifics

Performance Issue

The Top Leadership

Entrepreneurial Orientation

The External Environment

Organization & Environment

Analyzing the External Environment

Judging the Industry

Mapping Strategic Groups

Organizational Resources

The Resource Based Theory

Intellectual Property

The Value Chain

Other Performance Measures

Company Assets: SWOT Analysis

Business Level Strategies

Different Types

Cost Leadership

Niche Differentiation

Focus Strategies

The Best-Cost Strategy

Aiding Business Level Strategies

Competitive Moves

Competitor's Moves

Cooperative Moves

International Marketing Strategies

Pros & Cons

Drivers of Success and Failure

International Strategies - Types

International Markets - Competition

Cooperative Level Strategies

Concentration Strategies

Vertical Integration Strategies

Diversification Strategies

Downsizing Strategies

Portfolio Planning

Strategy and Organizational Design

Organizational Structure

Creating an Organizational Structure

Organizational Control Systems

Legal Forms of Business

Strategic HR Management

Growth & Nature

Organizational & HRM Strategy

Impact of HRM on Performance