Management of Rural & Agricultural Marketing

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Simple and clean notes to learn management of rural & agricultural marketing. It cover to all important topics of management of rural & agricultural marketing which are indexed below :

Unit - I. Rural Marketing

Image of Indian rural marketing

Approach to rural markets of India

Rural consumer

Market segmentation

Channels of Distribution

Physical distribution

Product Management

Marketing communication and sales force tasks

Unit - II. Agricultural Marketing

Classification of agricultural products

Agriculture market - Meaning, Components, Dimensions and Classification

Market structure - Dynamics of market structure

Components of market structure and Market force

Unit - III. Market Management and Channel Strategy

Modern Marketing Concepts

Functions of Modern Market­ing

Agricultural products

Commodity exchange

Produce Exchange

Cash Market

Forward dealing

Market exchange

Speculative market

Channels of distribution for consumer goods

Agricultural consumer goods and Agricultural raw materials

Unit - IV. Regulated Market in India

Regulated market

Advantages and Limitations of regulated market,

Organization of regulated market

Future of regulated markets and Regulated markets in India

Unit - V. Marketing of Farm Product

Packing and Packaging

Packing materials

Advantages of Transportation

Means of transport and Transportation cost

Grading and Standardization

Storage and Warehousing

Processing and Selling